10.29.14

Levi Strauss & Co. & San Francisco 49ers team up with Goodwill to turn Jeans into Jobs

Bay Area Donations to Create‘Field of Jeans™’ Demonstrating Impact of Giving Back.

With a call to action that is uniquely their own, Levi Strauss & Co.(LS&Co.) and the San Francisco 49ers are asking Bay Area fans to join them in a Field of Jeans™ donation drive in the lead up to the 49ers game on Sunday, Nov. 2. All denim collected from the drive will be used to create a one of a kind Field of Jeans™ at Levi’s® Stadium showcasing the thousands of jeans that will be kept out of landfill and resold through Good will to fund job training programs for the Bay Area community.

All donated jeans and other clothing will be collected by Goodwill on Nov. 2 at Levi’s® Stadium’s Intel Gate A, SAP Tower Gate B, Dignity Health Plaza Gate C,and Toyota Gate F. Fans who bring jeans to the game will be rewarded for giving back with a discount coupon for Levi’s® product, redeemable on Levi.comor at any Levi’s® retail store through 3/31/15. Donation scan also be made leading up to Nov. 2 at any Goodwill location in San Francisco, San Mateo, Marin or Santa Clara County, and at Gallery 85, the art gallery of 49ers tight end and Levi’s® brand ambassador, Vernon Davis.

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